Cold-EEZE Plunges in to 2013

Happy 2013 to all of the members of the Cold-EEZE Community! We hope that it’s off to a healthy start!

While many of us spent New Year’s Day trying to catch up on sleep and staying warm, Cold-EEZE and MTV’s Jersey Shore cast member Vinny Guadagnino teamed up in sub-freezing temperatures for the second year in a row in Coney Island, New York to take an annual dip at the 2013 Coney Island Polar Bear Plunge.

Although Coney Island was hit hard by Hurricane Sandy in 2012, the energy was sky-high on January 1st as Vinny, wearing a Cold-EEZE bathing suit and cap, and hundreds of other hardy plungers, clad only in bathing suits (and a few interesting costumes including a mermaid!) took their places along the beach. Hundreds of additional onlookers huddled together in the 30-degree temperatures, shaking their heads in disbelief to join in on the countdown before all the participants sprinted towards the chilly waters of the Atlantic to take their first swim of 2013.

The Coney Island Polar Bear Plunge is a tradition that dates back to 1903 and was originally believed to serve as a boost to one’s stamina, virility and immunity. No stranger to the need for stamina after six seasons of the Jersey Shore, Guadagino cites the event as a seasonal favorite.

“This is like my new tradition,” Guadagnino said. “It’s a great highlight of the year, and a way to kick off the New Year.”

Vinny also went on his Twitter account (@VINNYGUADAGNINO) to Tweet to his 3+ million followers about the event saying:

In addition to promoting positive health practices, Guadagnino and Cold-EEZE were on hand to raise money to support Camp Sunshine, a retreat in Maine for kids with life threatening illnesses and their families as well as the efforts to rebuild Coney Island following some of the devastation caused by Hurricane Sandy.

Throughout the festive event, onlookers and participants alike were handed samples of Cold-EEZE Cold Remedy products ranging from our clinically proven zinc lozenges to our new Daytime/Nighttime QuickMelts to help reinforce the message of health and wellness for the New Year.

If you missed out on the 2013 Coney Island Polar Bear Plunge and would still like to contribute to the great causes the event benefits, please feel free to visit http://www.campsunshine.org/ and http://coneyrecovers.org/polarplunge for more information about how to give. You can also view photos from our New Year’s Day at Coney Island here: http://www.facebook.com/ColdEEZE/photos_stream

And don’t forget to log on to the Cold-EEZE Facebook Page or the Get Well Sooner Blog to connect with the Cold-EEZE community. While you’re there, let us know if you participated in a Polar Bear Plunge and please share your experience as well as pictures. If not, we would love to hear how you and your family plunged into the New Year!

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