Cold-EEZE takes home two awards at the 10th Annual Internet Advertising Competition produced by the Web Marketing Association.
In April 2012, Cold-EEZE Cold Remedy was honored with not one, but two awards at the 10th Annual Internet Advertising Competition (IAC). Produced by the Web Marketing Association, the IAC awards highlight outstanding achievements made in online advertising.
Cold-EEZE was awarded for their work on the “Doctor Is In” Facebook Application campaign, winning for the following:
• Best of Industry – Medical Interactive Application
• Best of Industry – Pharmaceuticals Application
The Dr. Is In application was hosted on the Cold-EEZE Facebook Page during the 2011-2012 cold season. A free service, the application allowed Cold-EEZE fans to ask real questions and get real answers from the Cold-EEZE resident physician, Dr. Yael Halaas, MD, about their colds and how to manage them.
The application also included a searchable knowledge base of all questions and answers, serving as valuable resource for the Cold-EEZE Facebook community to stay up to date on ways to get well sooner during cold season.
We’re particularly proud of these awards as they help to validate our commitment to bringing cutting edge resources to the members of the Cold-EEZE community. A special thank you goes to our digital agency, Overdrive Interactive, who designed and developed the application, as well as the team at 5W Public Relations.