How the Cold-EEZE® Zinc Formula Works
This movie explains why the Cold-EEZE zinc formulation binds to the rhinovirus and prevents it from spreading.
Theory1 of ICAM-Receptor Mechanism in Action
Cold-EEZE Clinical Study Results

Cold-EEZE had been shown in clinical studies to reduce the duration of the common cold by up to 42%.
- 80% of colds are due to the rhinovirus.
- Rhinoviruses have a negative (-) molecular charge.
- Zinc ions have a positive (+) molecular charge.
- Zinc ions are attracted to the rhinovirus like metal filings to a magnet.
- They keep the rhinovirus from effectively reproducing.
Other forms of zinc are sold as dietary supplements to aid the immune system. However, only ionizing zinc delivered to the mucosal surface have shown positive clinical results. Because of its unique formula, Cold-EEZE delivers 92% +/- (3%) of its available zinc ions to the mucosal surface.
Common pharmaceutical sweeteners such as sorbital, mannitol, ascorbic and citric acids will render it unable to ionize. These pharmaceutical sweeteners are not present in Cold-EEZE but are present in most other zinc products. Check all labels before purchasing!
1. Novick SG, Godfrey JC, Godfrey NJ, Wilder HR. How does zinc modify the common cold? Clinical observations and implications regarding mechanisms of action.Medical Hypotheses. 1996;46:295-302.
