Ahh February…the month of love. Spring is just around the corner, and the common cold season is almost over… Or is it?
Not only has this February been about new beginnings and romance, but the cold and flu season is at its peak, and it seems as though it’s NEVER going away! Some people stick to their family traditions when treating a cold, like tea with honey and lemon (or more quirky remedies!), while others may stand in the pharmacy aisle for an hour trying to decipher which cold remedy actually works the best. There are a lot of cold remedies out there that claim they have been “clinically proven” and that “studies have shown,” but how do you know which claims are true and which is the best for you?
One of the things that makes Cold-EEZE Cold Remedy different from most brands is that we have published, peer-reviewed, double-blind, placebo-controlled clinical studies that prove that our zinc gluconate remedy works to actually shorten the duration of a cold by almost half (instead of just relieving symptoms).
It’s important that clinical studies be published and peer-reviewed because that means that the industry accepts the methodology and results of the study as legitimate.
If these studies are available, they should be easily accessible on the brand’s website. You easily can see and download our studies here, on the Cold-EEZE Cold Remedy website. Both the Dartmouth College study and the Cleveland Clinic study (which used the Cold-EEZE Cold Remedy Lozenges) proved that Cold-EEZE Cold Remedy lozenges work to reduce the duration of the common cold by almost half.
You can find out more about how valid clinical studies are conducted with this infographic, which uses the Dartmouth study to illustrate the methodology.
If you know what to look for when confirming a brand’s claims, make sure you share this information with your friends, so that they can make informed decisions too! Log on to the Cold-EEZE Cold Remedy Facebook Page, to connect with the Cold-EEZE Cold Remedy community, and let us know how you help your friends shorten their colds; apart from sharing your Cold-EEZE Cold Remedy!